Sibling Rivalry had the tremendous opportunity to breathe life into the time-tested Turner Classic Media, resulting in a fresh, vibrant visual identity that reflects the main master brand of TCM, as well as it's 12 unique sub-brands. The 'C' in TCM is a main brand point activation, enabling different styles and evolutions across different digital mediums.
 

Full case study via Sibling Rivalry here.
 

 

Client: Turner Classic Movies

Year: 2022